Opening General Session Keynote
Hip Hop Icon and Master of Culture

Darryl DMC McDaniels

Hip hop is about keeping it real, and music icon Darryl DMC McDaniels of RUN DMC will be sharing his honest journey and the transformative power of music on his physical and mental health during the Opening General Session of SHAPE America’s National Convention & Expo on Wednesday, April 10, 2019, in Tampa, FL.

Working collaboratively with Hip Hop Public Health (HHPH), McDaniels is one of their “Masters of Culture,” a national ambassador network of educators, entertainers, and health professionals promoting health equity and using music to encourage healthy lifestyles in children and their families.

Dedicated to empowering youth with the knowledge and skills to make healthier choices, McDaniels will shine a light on the unique role that HHPH is playing to bring music, performing artists, creative and inspiring curricula, and massive outreach together to reduce preventable health conditions and the rising tide of childhood obesity.

About Hip Hop Public Health

Through a research-driven developmental process created by Columbia University Neurologist Dr. Olajide Williams (a.k.a., the “Hip Hop Doc”), HHPH works with socially conscious artists and musicians to create scalable, highly engaging, culturally relevant music and multimedia tools designed to improve youth health literacy and promote health equity. The approach embraces validated models of behavior change and evidence-based research to develop original content. Hip Hop Public Health is committed to an interactive cycle of program evaluation, academic research and resource refinement aiming to make the healthy choice the cool choice.

The HHPH team, led by physical education veteran and public health leader Lori Rose Benson, is a collective group comprised of not only health and education professionals (including nutritionists, public health researchers, teachers, physicians, behavioral scientists and a student advisory board), but also proven-successful multi-media professionals and A-list iconic rap stars and pop artists including, Doug E Fresh, Chuck D, DMC of Run DMC, Ashanti, Jordin Sparks, as well as children’s television writers/producers.
Hip Hop Public Health is proud to partner locally and regionally to empower educators, stakeholders and health focused organizations to adopt and adapt HHPH resources and infuse them into youth health and wellness programming and initiatives. All HHPH music, videos, comic books, video games and guidance documents are available for free and can be accessed on the online resource repository. To learn more, please visit

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